HP: The Torchbearer of the Security Landscape
Richard Bailey, President - Asia Pacific & Japan (APJ) Sophistication in cybercrimes continues to increase, as methods and targets evolve. With the rise in the number of devices that are getting hooked-in to the internet, the focus should now shift to designing smarter security features for every device. HP, an industry pioneer in Print and PC security, has been at the forefront of the battle against cybercrimes. The company’s security solutions address three primary areas–device, identity, and data. Richard Bailey, President of Asia Pacific and Japan adds, “HP is committed to delivering the most secure products in the market and has made significant investments to ensure that devices are designed with advanced security features built in, not bolted on.”
HP’s security solution, with its built-in HP Sure Start technology, offers security at the core. It ceaselessly protects the most vulnerable part of the PC—the BIOS—by performing a self-healing function even before the BIOS boots up. HP understands that while individual computers and the network can be protected with regular security updates, printers and imaging devices are often overlooked and left exposed. To address this gap, it offers enterprise-grade printers, with secured bios and firmware, and memory intrusions detection during run time. Organizations can also leverage HP Secure Managed Print Services for a range of scalable services for implementations ranging from governance to compliance. “We empower our customers with the guidance, resources, and services necessary to confidently and securely use their devices,” Bailey expounds. Multi-Factor Authentication protects user identity, making it more secure.
HP is committed to delivering the most secure products in the market and has made significant investments to ensure that
As of now, HP is the only company to offer a solution that can monitor and detect threats as well as automatically foil attacks. HP Manageability Integration Kit—certified for Microsoft System Center Configuration Manager— allows policy enforcement and continuous monitoring.
With an increase in the number of people working in multiple locations, there has been close to 91 percent increase in visual hacking attacks. To overcome, HP has deployed the world’s only integrated privacy screen onto its premium business PCs—HP Sure View. The company also has a dedicated R&D Security Lab that rigorously monitors active threats around the globe.
HP tests behavioural evolutions of threats against security techniques and conducts forensic analysis on live attacks. It then develops techniques to simulate malware and their behaviour. It enables the company to design products that detect and are resilient to attacks. The insights from its Security Lab work as catalyst for innovations coming out of three other Labs: Immersive Experiences, Ambient Computing, and 3D Transformation. HP constantly shares its research insights with the wider security community, government, and other stakeholders.
HP Studios’ web series, The Wolf, demonstrates how corporate networks can be hacked and how its solutions curb attacks. HP’s Sure Click protects organizations from web-based security threats such as malware and ransomware, which often get downloaded through internet browsing activity. HP Sure Click creates hardware-based isolated browsing sessions, forbidding websites from infecting other tabs or the system. Additionally, HP WorkWise, an app linking the PC, smartphone, smartwatch, or smart badge takes care of security on PCs. It offers proximity-based authentication and tamper alerts using a smart device. HP has introduced new HP Secure Managed Print Services to protect corporate print environments against cyberattacks. Using advanced security professional services, software solutions, and expanded core delivery capabilities, customers can effectively protect multi-vendor print fleets. Further, the company plans to pre-configure HP print devices, and develop new security technologies that protect the future of supply chain and IoT.
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